LITRO
is a free fiction magazine that is distributed near to London Underground stations, in bookshops, galleries,
OUR ETHOS
When the first issue of LITRO was published in April 2006, the main free paper for commuters was the morning Metro. Since then the field has been joined by The London Paper, London Lite and other tabloid style publications which, like the Metro,can be skim-read and quickly discarded. LITRO is different –our central aim has always been to provide commuters with an inspiring, though-provoking alternative that takes you places you don’t normally think about when travelling on the Underground. We believe fiction should be enduring, not disposable, and as such LITRO magazine is specially designed to fit in your pocket or bag – we think of it as a small free book. It is purposefully compact in terms of quantity of content, too. Literature isn’t something that can be read by skipping from the first paragraph of one story to the first paragraph of the next, as you would a newspaper. Instead each piece deserves and demands to be read in full, and later considered. We believe these qualities – inspiration, endurance, focus –benefit our readers and advertisers alike.THE MAGAZINE
Each monthly issue of LITRO magazine features two or more short stories by new and established writers. The format is a30 page, pocket-sized publication printed in full colour on high quality recycled paper. The design is clean, cool and simple. OUR READERSHIP Our target readership is best characterised as 18-55 year old city dwellers (ABC1). It is self-selecting for people with an interest in culture and innovation, and is perfect reading for those with busy lives. Please see the ‘distribution’ section below for more detail on our distribution outlets.OUR WEBSITE
Every issue of LITRO is also made available on our website, www.litro.co.uk. The stories are laid out for easy reading on-screen and paper-efficient printing. Our fortnightly mail out,eLITRO, alerts people to each new posting. Banner advertising opportunities are available on each page of the website. SOCIAL AND ENVIRONMENTALRESPONSIBILITY
Since its conception, we have always striven to run LITRO in a socially and environmentally responsible fashion. We have partnered with many organisations dedicated to encouraging the arts, and particularly writing and reading, in London and beyond (including London Lit Plus, Tales of the Decongested,Lambeth libraries, Small Wonder short story festival, British Council, Book trust’s Get London Reading campaign, and more).In addition to this, a significant proportion of our revenue(after covering print, distribution and promotion costs) is pledged to support causes encouraging literacy, particularly in the London Borough of Lambeth. LITRO is printed on recycled paper, and its compact format means that people are more likely to retain their copy than leave it on trains, as they might other free newspapers.
DISTRIBUTION
Underground stations includeLiverpool Street
Kings Cross
Euston
London Bridge
Victoria...
and a wide selection of others varying from issue to issue.
Bookshops include
All London Waterstones branches
Borders and Books Etc. including branches in Fulham, Victoria
and throughout Central London
DauntsFoyles – Charing Cross and
Southbank centre
Crockatt and Powell
The Riverside Bookstore
Koenig Books
Conor Donlon Books
Claire de Rouen Books
…and many other independent bookshops.
Galleries include
Tate Modern/Britain
ICAScream Gallery
The Air Gallery
Dickinson
Iniva
Monika Spruth
Serpentine Gallery
Victoria and Albert Museum
Zest Contemporary Glass Gallery
Hotels include
Mandarin Hotel – Knightsbridge
Berkeley Hotel – Knightsbridge
St. Martins Lane Hotel
Sanderson Hotel
Bars include
Sketch – Conduit Street
The Electric – Notting Hill
Soho House / Shoreditch House
Miller’s Academy – Westbourne Grove
Champagne Bar – Eurostar terminal at St. Pancras
Company offices include
Anglo American
New Bond Street Asset Management
Lewis Silkin
Westbourne Studios
Ebury
Portobello Books
International
Virgin Records – Paris and Montpellier
Le Bookshop – Paris
The Pharmacy – Paris
Grande Hotel Campos Do Jordao – Brazil
Hudson – New York
ADVERTISING RATES
Full page £500Inside front/back cover*£600
Outside back cover*£800*
Price also includes free banner ad on www.litro.co.uk (standard price £75).
We also offer opportunities for promotional offers and sponsored book excerpts – please ask for more details.
ADVERTISING SPECIFICATIONS
- Files are accepted in PDF and JPEG format, CMYK colour.
- Resolution must be at least 300dpi, in PDFs all fonts are to be embedded.
- Website banner ads are leader board format (728 x 90 pixels),and are accepted in JPEG or GIF format at 72dpi.
- Please email all files to sales@oceanmediauk.com.
- We reserve the right refuse adverts on the basis of unacceptable content or very poor design.
- We do not proof-read adverts.
CONTACT
Please don't hesitate to get in touch for more info!Ad sales / distribution: sales@oceanmediauk.com
Tel: 0208 968 0740 / 07979 073770
Editorial / production (Mike Fell): litro.fiction@gmail.com
Tel: 07931 377871
Published by Ocean Media (Eric Akoto):eric@oceanmediauk.com
General information is available on our website, www.litro.co.uk.